The billboard shows the body-positivity advocate posing nude — but hidden behind a curtain of Spanx material.
, ever. To prove the veracity of this claim, Graham’s picture stands behind a real curtain of Spanx’s ‘100% opaque’ fabric, her curves shrouded by its undulating white ripples.
It’s a first for the company as well. They’ve never worked before with a celebrity spokesperson. This is also their first ad campaign since they were acquired by the private equity firm Blackstone in October, which has investors included Oprah Winfrey and Reese Witherspoon. At the time of the sale, Spanx was valued at $1.2 billion.
Graham, who welcomed twins Roman and Malachi in January, is no stranger to a debut. She was the first plus-sized model to appear on the cover of theswimsuit issue, in 2016, and has been a vocal advocate for body positivity in an industry that’s a sea of, well, skinniness.. "I have much more gratitude toward my body because of how much work it's been through, but it has definitely taken time to, you know, look at my new body, and my postpartum body, and recognize it again.
Like most other women, the Lincoln, Nebraska native is familiar with the world of shapewear, and was not a believer when she was told of Spanx’s ‘100% opacity’ promise for their new Silver Linings product.. “Then I had a fitting and I wore black granny panties on purpose, and sure enough, I put on the pants, I bent over in front of the mirror, and I screamed to my assistant, ‘You can't see the underwear!’”reveals a few of her postpartum curves in the flesh.
While she’s enjoying the opacity of her new Spanx, when it comes to motherhood, Graham is all about transparency. She’s been vocal about the postpartum
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