Save the date: Aston Martin will give details of the new cars it will launch over the next five years – including PHEVs and BEVs – at its capital markets day on 27 June
Each model range will take “10% less than the demand", which"is leaving money on the table but keeps residuals [values] high” and gives the “luxury experience”."My vision and dream is for Aston Martin to be ultra-luxury wedded with high performance and take marketing and technology from Formula 1.”
When asked if he would have opened the latter should he have been in charge when the decision was made, he said: “Probably not, but the goals were different. You can’t do a 20,000 goal at Gaydon.”
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