As another toxic series of Love Island draws to a close, we ask: is it as lethal for our health as smoking?
reminds how, in the 1950s and 60s, cigarettes were advertised relentlessly. The manufacturers said to the consumers, without reprimand or regulation: “These things are great. Consume them.” Today – after many decades of fashionably lighting up – the evils of cigarettes are finally accepted and frowned upon, with new bans put into place. Love Island is on that very same, long trajectory..
How many people, back in the 50s, behaved similarly whenever they craved a cigarette? How many had a sneaky feeling it was wrong, but then looked up and saw a massive cigarette advert – “More Doctors Smoke Camels than any other cigarette!” – plastered to one of those rickety Routemaster buses? Just today, I saw a lit-from-behind ITV advert in the train station, next to the ones for the banks and the phone companies, which said: “WE OWN LOVE.
That night, though, we obviously watch it again. You’re telling me Davide and Ekin-Su are still arguing? This is huge. I must fold myself on to the sofa like a shrimp this instant, and watch the dispute unfold in its entirety. When we’re watching Love Island, its myriad issues fade into the background for the hour. It soothes us; it itches a part of our brain we didn’t know needed scratching.
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