At New York Fashion Week, this hi-tech experience steals the show paid SAP
In the dynamic world of fashion, technology is increasing its footprint every day. Brands like Rent the Runway, Moda Operandi and Amazon are integrating new tools into their platforms to make customer experiences seamless and enjoyable.
Also, the Runway by SAP app will again be incorporated in top-designer Badgley Mischka’s runway show to create new ways for viewers to interact and provide real-time feedback during the shows. The experience begins when the participant first engages with the design. The participant interacts with the model and design through a tablet on their arm that takes them through a series of questions using. Feedback from the interaction is analyzed and feeds the exact experiential and operational data it needs to pick one of many expertly crafted beverages or fragrances for each guest.
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