John Stankey, COO of AT&T, stumped for HBO Max during a keynote appearance Tuesday morning at the UBS Global TMT Conference, continuing to emphasize differences between it and Disney+. “D…
launches, joining Apple TV+, Disney+, NBCUniversal’s Peacock and Jeffrey Katzenberg’s Quibi. The influx of new offerings will jockey with streaming leaders Netflix, Hulu and Amazon Prime Video.
The executive said the $15 monthly price for HBO Max will not be an impediment to growth. “Disney was kind of like about half of the content of what we have at half the price,” Stankey said. “We’re twice the content of what we currently have [on traditional HBO] at the same price. I’m not really sure that that’s a hard thing to do. I was listening to feedback after the investor day [October 29] and there’s a continuum.
HBO Max will be free to AT&T premium video customers, meaning many of the current 33 million U.S. subscribers to HBO will automatically get the upgrade to HBO Max. But the company faces a significant challenge in swinging deals for cable operators to integrate HBO Max into their offerings as they have over many decades with the legacy network.
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