It was a family business on the brink of collapse, but by harnessing the power of social media, Bridestowe Lavender Estate has become a global tourist destination. 9News
It was a family business on the brink of collapse, but by harnessing the power of social media, Bridestowe Lavender Estate has become a global tourist destination.
It was the Chinese social media site Sina Weibo where their brand initially took off. By September of 2010 busloads of tourists had begun travelling to the property from all over Asia. Bobbie became an overnight sensation in China after model Zhang Xinyu posted a photo posing with the bear on social media.Bobbie was also given to Chinese President Xi Jinping during his first visit to Tasmania in 2014. That year, Bobbie was the most faked product in the black market.
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