A woman who was “embarrassed” by her natural curls has landed a major Coles deal after creating a product to fight “stigma” associated with “bad” hair.
Shoppers are raving about an “insane” new supermarket product created by a woman determined to fix “bad hair day s” after struggling for years.
“I developed People Haircare to give people the confidence to feel like themselves everyday and to be who they want to be. “We know how unique everyone’s hair is so from day one we set out to create products that talked to each individual hair need,” she said. The brand’s recently extended range, which includes ‘curl’, ‘blonde’, ‘smooth’, ‘hydrate’ and ‘volume’ options, is sold across more than 860 stores. Ms Ruiz revealed that response to the products has been “amazing”.
It’s not just her customers who are enjoying People Haircare, with Ms Ruiz explaining she now has the confidence to “love who I am”, something she could only have dreamt of as a young woman.
Haircare Brand Hair Day Hair Types Supermarket Shelves Supermarket Stores Favourite Features Anthony Nader Consumer Reaction Natural Hair Salon Shampoo Price Tag Homecelebrity Hair Stylist Salon Quality Hair Performance Haircare Supermarket Product Grocery Shop
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