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NRMA report looking at future for EV adoption in Australia There’s a new report out from NRMA Insurance looking at the road ahead for electric vehicle adoption in Australia. It said EV sales have grown in Australia from less than 1% of new car sales in 2020 to 8.5% of light vehicle sales in 2023. Uptake has been strongest amongst drivers with annual household incomes over $200,000, families with children and those in capital cities. Currently, 5% of Australian drivers own an EV.
The two biggest drivers for purchasing one were sustainability reasons, at 77%, and affordability, at 76%. But one of the biggest barriers is an “image problem”, the report states, with “petrol and hybrid vehicles are seen by many purchasers as being superior vehicles to EVs.” Some of barriers to buying an EV among non-considerers were vehicle attributes , infrastructure , cost and safety .
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