Australian beekeepers win manuka honey trademark battle against NZ producers | daniellamariewh
Australian honey producers have won a four-year trademark battle in Britain amid a long-running dispute with New Zealand over who can claim the term “manuka honey”.
Britain’s Intellectual Property Office this week rejected the trademark application, saying there was no evidence the public believed the product was exclusively from New Zealand. The association argued the term “manuka honey” was a customary term used to describe honey made from the manuka tree, found in both New Zealand and Australia.
Mr Callander said the court’s decision would be felt across many Australian industries, with the manuka honey market forecast to be worth $1.27 billion globally by 2027.
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