Some of Australia’s largest and best-known brands are being urged to remove a tracking tool from Chinese-owned social media giant TikTok, amid revelations it is harvesting Australians’ data without their knowledge or consent.
Some of Australia ’s largest and best-known brands are being urged to remove a tracking tool from Chinese-owned social media giant TikTok, amid revelations it is harvesting Australia ns’ data including email addresses, mobile phone numbers and browsing histories without their knowledge or consent, in a potential breach of the nation’s privacy laws.
TikTok’s tracking tool, known as a pixel, is an invisible piece of code that tracks a user’s web history and personal information, even if the user doesn’t have a TikTok account. The pixel can then track a user across the internet and piece together their identity including their email, phone number and buying habits – even if they don’t have TikTok on their phone. TikTok can track a user’s web history and personal information, even if the user doesn’t have the app on their phone.Marketers often use tracking pixels for legitimate purposes, including re-targeting campaigns and to deliver more relevant ads that follow users across websites. Tech giants such as Meta (owner of Facebook) and Google have their own tracking pixel
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