Australian Open Hospitality Changes Leave Superfans Out in the Cold

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Australian Open Hospitality Changes Leave Superfans Out in the Cold
BusinessAUSTRALIAN OPENHOSPITALITY
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The Australian Open has faced criticism for its focus on expensive hospitality packages, leading to empty prime seats and the displacement of loyal attendees from their preferred viewing locations.

It was Hollywood on the Yarra for the men’s final of the Australian Open as a group of Australian actors who made it big in the US converged on Rod Laver Arena:Observers would have thought the couple of hundred people waiting outside the Ralph Lauren suite were there to catch a glimpse of

“People will probably start asking if I’m working for Tennis Australia,” she said. “I had a photo shoot on Thursday with my team, and they were even joking, ‘Oh did Tennis Australia let you have the day off?’While the bonus of being a tennis Melebrity means never needing to fork out for a ticket, Wilkinson extolled the good value of “$20 ground passes”, indicating it may have been a few years since she last bought one. Ground passes this year cost from $30 to $85.

“I travel from the United States to Melbourne every year to experience the excitement of world-class tennis, in person,” he said.But last year he received an email from Tennis Australia which said “due to the incredibly strong demand” it was “repurposing the stadium” and changing its premium packages.

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