Tiktok will run warnings on skin cancer and ban videos that encourage tanning as part of a campaign with the tagline, “Tanning. It’s Cooked'. | gmaddox
TikTok will ban videos that encourage tanning and will add warnings about the risks of skin cancer, after doctors expressed concern that the video-sharing platform has encouraged dangerous levels of sun exposure through specific hashtags and challenges.
TikTok will ban videos that encourage tanning and run warnings about the risks of skin cancer in a campaign that will run over summer.Users who search for “beach”, “sunburn’, “summer sun” and similar hashtags will also see a pop-up banner for an anti-tanning campaign. The “Tanning. It’s Cooked” campaign will highlight that Australia has the highest incidence of melanoma in the world.
Long urged media, advertisers and influencers to “change the cultural narrative around sunburn and tanning”. The general manager of TikTok in Australia and New Zealand, Lee Hunter, said the company would assess videos featuring tanning and take down those that contravened its community guidelines.The joint medical directors of Melanoma Institute Australia, Professor Georgina Long and Professor Richard Scolyer, with Olympic swimming champion Cate Campbell who all spoke about skin cancer at the National Press Club in September.
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