Have you changed your coffee habits? One market expert says while the morning cafe cuppa continues, those on tight budgets are adding instant options to the mix later in the day.
Cost of living pressures are not stopping Australians from drinking coffee, but they are changing our consumption habits. Cafes are grappling with a combination of fewer customers and higher costs, as the price of a coffee looks set to rise.Marketing Focus lead researcher Barry Urquhart has been looking into how Australians' coffee habits are changing as the public tightens their budgets.
"When you ask someone about their coffee consumption and they want to rein it in, they're not reducing the size of the cup, or changing the outlet, brand or going to the cheaper options like service stations or fast food outlets," Mr Urquhart said. He has counted 14 similar new businesses in town since he first opened his doors — all part of a quick growth in coffee shops in the town.Mr Lauring said cafes were hesitant to increase their prices though, fearing it could drive customers away.
"Along the supply chain everybody has to absorb a bit so when it gets to the consumer the pain isn't felt so much," he said.
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