The fruity, sugary treats have exploded in popularity thanks to a recent TikTok trend.
, citing the Israeli Tax Authority, reported that officials discovered and confiscated 661 pounds of Fruit Roll-Ups in total at the airport in a period of just one week.In another recent but separate incident, Israeli authorities seized roughly 347 additional pounds of Fruit Roll-Ups they discovered in shipments from the United States, Israeli news outlet
reported on May 4. These shipments were so large that they were considered to be commercial quantities of the treat, which makes them subject to certain taxes and fees under the law, perWe're talking about 1,000 pounds of fruity contraband in total—and that's just what officials have discovered so far. Who knows how many roll-ups have passed through security undetected!
So, why are Americans suddenly attempting to smuggle this familiar snack into Israel? The answer likely involves a recentIt all started when TikToker @golisdream posted ain February sharing her favorite"sweet guilty pleasure," which turned out to be a small scoop of ice cream sandwiched inside a Fruit Roll-Up. The cold ice cream hardens the Fruit Roll-Up just enough so that you can hear an audible, satisfying crunch upon biting into the treat.
The Fruit Roll-Up and ice cream mashup has even caught the attention of Israel's Health Ministry. The government agency issued a warning earlier this month about the potential consequences of consuming too much sugar, including weight gain, hypertension, and cardiovascular diseases, according to
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