Automakers Racing Out EVs, But Tesla's Lead Is Tough Act To Follow via insideevs.com
). Each model generally comes in only three variants and offers only three major options . This is a lean lineup compared to any of the other automakers, and as Carter notes, it “makes parts sourcing in tight supply situations much easier.”
Tesla is also much more vertically integrated than other auto OEMs. The company makes many parts itself, and is able to maintain tighter control of development and production. This was not always the case—the young Tesla relied heavily on outside suppliers and even another automaker to build the Roadster.
Vertical integration and a lean lineup are just a couple of the factors that enable Tesla to succeed. But the defining difference is that Tesla exists only to sell EVs. As Mr. Carter notes, it doesn’t have to maintain supply chains for two different types of powertrains. It has also been able to set much more aggressive production targets than any of the incumbents.
Most automakers wouldn’t bet big on EVs, because they didn’t want to divert resources from their existing gas-guzzlers. They were skeptical that EVs would “catch on,” so they set comically timid production targets, and this is now coming back to bite them.
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