Ayesha Curry is helping female entrepreneurs build their 'Fempire.'
, which premiered on ellentube last month, Curry provides up-and-coming female entrepreneurs with the advice and tools they need to build their businesses. Each episode sees her meet with different founders—among them a 10-year-old running a kid-friendly hygiene brand and a single mom leading a teen-focused nonprofit—determining their greatest weaknesses before sharing the guidance and resources they need to get their companies off the ground.
Strasser-King needed a nudge to build a website. Curry set up a consultation with a Web designer, and before long Melanie’s Bakeshop was online, the site receiving 10,000 views the day it launched and requests for international orders.
It certainly wasn’t easy for Carlissa and Laken King, the cofounders of inclusive doll company Worldgirls and Curry’s mentees in the second episode of. After having invested $100,000 in manufacturing 3,000 dolls, of which they had not even sold 100, the twins knew they needed help, but admitting it was a challenge in and of itself. Once they did, Curry set them up with Lauren Auslander, CEO of public relations firm LUNA, who helped the sisters define their audience and refine their brand.
“Even after all of the exposure, it’s been really hard to gain that visibility,” Laken says. “It’s not a miracle, it’s not a magic pill. But some of the best advice Ayesha gave was to keep going—it takes time to build your business and to build that brand awareness.” Strasser-King has a similar mentality. For all those female entrepreneurs who find themselves wanting to give up as she once did, she offers this piece of advice: “They say if you do what you love, you’ll be successful at it and you’ll figure it out. Obviously, Ayesha can’t come into everybody’s life, but there are opportunities out there if you’re putting your all toward your business.”
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