Mary Cleary is a writer based in London and New York. Previously beauty & grooming editor at Wallpaper*, she is now a contributing editor, alongside writing for various publications on all aspects of culture.
launched in 2019 by partners in life and business Shani van Breukelen and Porter Yates. The pair ‘wanted to create a genderless skincare line that was clean and effective’. While many other skincare lines can lay claim to all of those qualities, what sets Ayond apart is that it creates its genderless, clean and effective skincare with a unique range of desert botanicals, primarily found around the brand’s Santa Fe home base.
Now, rock rose and the brand’s other botanicals are also central ingredients in its newly debuted fragrance line. Like Ayond skincare, the three Ayond fragrances, Rock Rose, Taos Blue and Metamorph, use desert botanicals to, in van Breukelen’s words, combat ‘stress and allow you to flourish in a difficult environment’. While the brand’s skincare tackles the physical stress caused to your skin by everyday pollutants, the fragrances work to combat the mental stress caused by everyday life.
‘It became really hard for me to feel nourished in my skin,’ says van Breukelen. ‘So that’s when I kind of started to tinker. Then I met Porter and he encouraged me to investigate a little bit deeper. We started experimenting with a bunch of oils and ingredients like aloe vera, which is a classic anti-burn remedy, and then we thought, maybe there's a way we can make something that’s effective but had a bit of a sensorial nature and didn’t just feel like a medicine.
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