.asvpxrocky shares a first look at his collection AWGE and the real reason why he started wearing a headscarf.
Tomorrow, A$AP Rocky will unveil the first permanent retail home for AWGE, the mysterious creative collective of which he is both the leader and only spokesperson. Housed in the first-floor streetwear-focused menswear room of London department store Selfridges—a highly entertaining retail space that also features a skate bowl and men’s make-up concessions—the AWGE space will be set in a re-creation of Rocky’s home turf, Harlem.
Rocky: Thanks, man. It’s my local store too—I stay right around the corner [in London]. So this time, we are doing collaborations with various individuals and different designers and whatnot. AWGE is a collective, not out of A$AP, and we have collaborated with people like JW Anderson in the past as well as Needles, Guess, tons of people. AWGE is just a collective of creative people.
Rocky: It was me, a million percent. [Tilts his head and calls into the suite] MATT! Whose idea was the babushka?VR: Why? Is this sensitive information?Matthew: He had a TV appearance, and he wanted to cover up a scar. So that was the best alternative to canceling.VR: How did it get cut?Rocky laughs and considers, then says: So basically I was slap boxing with my auntie. And she has these long-ass nails. She slapped the shit out of me and scarred me for life. So I had to borrow her babushka….
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