Balenciaga issues another apology amid backlash over disturbing BDSM ad

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Balenciaga issues another apology amid backlash over disturbing BDSM ad
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The luxury fashion brand copped fierce criticism this week for two advertisement campaigns which appeared to promote child exploitation.

The luxury fashion brand copped fierce criticism this week for two campaigns which appeared to promote child exploitation.

“All the items included in this shooting were provided by third parties that confirmed in writing that these props were fake office documents. “They turned out to be [real legal] papers most likely coming from the filming of a television drama. "We are laying the groundwork with organisations who specialise in child protection [and aim] at ending child abuse and exploitation. We want to learn from our mistakes and identify ways we can contribute," it said.

“As a mother of four, I have been shaken by the disturbing images. The safety of children must be held with the highest regard and any attempts to normalise child abuse of any kind should have no place in our society – period," she said in a statement.

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