Balenciaga and the Kering Foundation announced they would be entering a three-year partnership with the National Children’s Alliance (NCA), a nonprofit based out of Washington D.C.
The program will focus on three main goals: Supporting National Children Alliance Mental Health Institute helping children heal from trauma by facilitating a significant increase in access to Trauma-Focused Cognitive Behavioral Training ,
Photos of children holding bears appearing to be draped in BDSM style harnesses caused outrage with Balenciaga.“We were confronted with the reality and magnitude of childhood trauma during our listening tour where we engaged with several leading organizations and experts in the field of childhood trauma,” Balenciaga President and Chief Executive Officer Cédric Charbit said in a statement. to have a positive and lasting impact on kids and their future.
Support from Balenciaga will allow the NCA to train almost 2,000 child abuse professionals, according to a press release.In 2022, the NCA created the Mental Health Institute to increase access to “evidence based, trauma focused mental health treatment” for kids. In an advertisement for the Balenciaga Adidas bag collaboration, the product was placed atop a desk covered in documents. One of the documents contained text of the Supreme Court case United States v. Williams, a case focused on the distribution of child pornography.
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