'Campaigns like this one aren’t just a last-minute job, pulled together in a matter of days. No, they are properly thought through.' ✍️ Sarah Whiteley writes for MetroOpinion
Children should be in no way be associated with any sexual activity. In no way. And certainly not in a promotions campaign for a fashion brand.
Although there are no definite figures, the National Society for the Prevention of Cruelty to Children estimated in March 2021 that around one in 20 children in the UK have been sexually abused. Over a third of all police-reported sexual offences are against children. These are truly appalling statistics, ones we should be doing everything we can to combat.
Because, although the act itself is no doubt a terrifying, degrading and corrupting experience, the lasting impact of child abuse is also catastrophic, and can leave children suffering for their whole lives. The NSPCC lists self-harm,, post traumatic stress, anxiety, depression, pregnancy, among other effects that being sexually abused can have. Suicide is, of course, another, more final one.
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