At Balmain, Olivier Rousteing marked the launch of his makeup line with Kylie Jenner with a tribute to the style of the late Nineties and early Aughts.
In the end, the promised media frenzy did not come to pass: Kylie Jenner, who was supposed to oversee the makeup at Balmain’s show in Paris on Friday, canceled her appearance. “Unfortunately I’m really sick and unable to travel. I’m heartbroken to be missing this show,” she wrote on Twitter.
With Jenner’s mother Kris in the audience to ensure the smooth launch of the family’s latest business venture, the monochrome looks that opened the show were designed to provide a canvas for the pastel lip color and eye shadows — which made it somewhat puzzling that most of the models wore large rectangular sunglasses.Rousteing said the collection was a tribute to the style of the late Nineties and early Aughts, as seen through the prism of pop culture.
The “Crazy in Love” video inspired the vivid color palette of the middle section, while a cropped black rhinestone turtleneck and flares nodded to Britney Spears, whose “Baby One More Time” played as four models in colorful double denim formed a Nineties throwback tableau on the Op Art carpet at the Paris Opera.
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