Promotions such as buy-one-get-one-free (Bogof) offers and extra free deals on products high in fat, salt and sugar (HFSS) would have been banned under the new measures.
However, Public Health Minister Maggie Throup said:"We're committed to doing everything we can to help people live healthier lives.
"Obesity is spiking and millions of families can't afford to put proper food on the table. Multi-buy offers make people spend more on junk, and less on healthy food," she said. "Instead of cutting childhood obesity, preventing ill-health and easing pressure on the NHS, this chaotic government is performing another U-turn."However the"pragmatism" of the government's action was welcomed by industry body the Food and Drink Federation .
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