He will join the production powerhouse in November and report to Banijay CEO Marco Bassetti.
Prior to Netflix, Brignon served as vp, finance – IT, real estate, France & Benelux for Warner Bros. Entertainment. “There for five years, he led the finance function for the territories’ distribution business, which comprises theatrical, home entertainment, television, consumer products and local productions,” the company said. “Included alongside his general responsibilities were long-term business modeling and development, and business reorganization.
Brignon started his career in audit and consulting at PwC in Paris before moving into the media and entertainment industry. He then spent almost 10 years at Technicolor in positions across France and the U.S. “Creative talent central to Banijay and while they are crucial to maintaining and evolving our global content offering, our growth is also reliant on having a strong, strategic, and commercially savvy central team in place,” said Bassetti. “In Cedric, we have an impeccable financial partner with invaluable experience across large media conglomerates.
Said Brignon: “Banijay has grown to be one of the biggest players in the content market and watching from afar, you get the sense, this is only the beginning. I’m thrilled to join an industry leader with such a clear long-term vision focused on organic and external international growth. The role of CFO offers so much scope in a business like this, and I look forward to working with Marco and the wider executive team to build further on their ambitions.
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