Obamas’ media company Higher Ground reportedly seeking new partner
that Higher Ground will leave Spotify when the current deal ends in October, citing three unnamed sources familiar with the discussions as confirming that Higher Ground was talking to potential new partners, and that Spotify had declined to make another offer.
The sources told Bloomberg that Higher Ground had become frustrated with the limited audience reach that came with the exclusive periods guaranteed toSpokespeople for both Higher Ground and Spotify have not yet commented., with Spotify reportedly wanting the Obamas to personally appear in more shows, rather than one eight-episode limited series each.
The Obamas’ Spotify deal came amid a burst of post-presidency commercial deals for the couple, which included a Netflix deal to make movies and shows with Higher Ground, a record publishing deal for multiple books with Penguin Random House, and events for Live Nation.Even though their podcasts will continue to be distributed through Spotify if Higher Ground signs a non-exclusive deal elsewhere, the Obamas’ exit would be a blow to the platform.
to acquire several audio companies and strike deals with the likes of Prince Harry and Meghan Markle, Joe Rogan and Kim Kardashian.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Joe Biden told Barack Obama he will run again in 2024 – reportPresident ‘thinks he’s the only one who can beat Trump’, source tells the Hill, as Trump is readying his own third run
Read more »
Joe Biden told Barack Obama he will run again in 2024 – reportPresident ‘thinks he’s the only one who can beat Trump’, source tells the Hill, as Trump is readying his own third run
Read more »
Morrison government’s $7.4bn in dam commitments could be ‘biggest pork barrel in history’Exclusive: Report says majority of funds ‘allocated to where the National party vote is highest’
Read more »
Why playing Michelle Obama ‘terrified’ Viola DavisStepping into the shoes of an iconic figure that everyone feels they know was a challenge for Viola Davis, who joins Gillian Anderson and Michelle Pfeiffer in bringing America’s most influential women to life in The First Lady.
Read more »
Why playing Michelle Obama ‘terrified’ Viola DavisThe advantage Davis has is that unlike her co-stars, she had met Michelle Obama before taking on the role. “What struck me was her height, and I don’t want to say confidence because that’s almost reductive, but her sense of worth, her sense of belonging...
Read more »
Putin’s presence at Bali G20 just like Abbott inviting him to Brisbane: envoyIndonesia’s ambassador to Australia compares Russia’s likely participation this year to that “shirtfront” invitation after the downing of MH17.
Read more »