Director Greta Gerwig’s Barbie continues to dominate at the box office, crossing the $1 billion mark in only its third weekend in theaters.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Barbie has now officially crossed $1 billion at the worldwide box office in its third weekend as the film continues to dominate. Directed by Greta Gerwig, the film serves as an adaptation of the Mattel toy of the same name with Margot Robbie starring in the title role. Barbie has been a major success for Warner Bros. since its release in theaters last month, wowing both critics and audiences.
Now, as the historic Barbie box office run continues, Warner Bros. reports that the film has passed $1 billion worldwide, making it the first movie solely directed by a woman to cross this milestone. The film grossed $53 million domestically this weekend, bringing its North American total to an impressive $459.4 million. With an international haul of $572.1 million, Barbie is currently sitting at a worldwide total of $1.03 billion and is showing no signs of slowing down.
Barbie's Box Office Success Explained Created in 1959, the Barbie doll is one of the most recognizable and iconic toys in history. The international recognition of the toy and the Mattel brand are undoubtedly major reasons for the movie's success. The cultural cache of the toy worked in conjunction with an incredibly powerful marketing campaign from Warner Bros., which teased the film's surprising tone and Robbie and Ryan Gosling's unique chemistry.
No talk of Barbie's box office success would be complete without mentioning the "Barbenheimer" phenomenon. Because Barbie and Christopher Nolan's Oppenheimer shared a release date, the stark contrast between the two films became an object of fascination online, with a perceived rivalry eventually blossoming into a celebration of both, with tens of thousands of moviegoers opting for a double feature.
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