Barbie maker Mattel said sales of its iconic doll jumped 14% in the latest quarter thanks to the “Barbie” box-office blockbuster starring Margot Robbie and Ryan Gosling.
“Dolls continue to grow with the benefit from the ‘Barbie’ movie,” Mattel CEO Ynon Kreiz said during the toy company’s third-quarter earnings call on Wednesday after reporting sales surged 9% to $1.9 billion for the three-month period ended Sept. 30.
The Greta Gerwig-directed movie is so popular that searches for the baby name “Barbie” have increased by a staggering 603% since April, when its trailer was released. Mattel CEO Ynon Kreiz said doll sales were on the up after the movie broadened the iconic toy's fan base. Picture: News Corp
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