Mattel revealed on Monday that Barney will make a return as part of the company doing a 'comprehensive revitalization' of the purple dinosaur's franchise.
The Mattel logo hangs atop company headquarters in El Segundo, California, on Aug. 14, 2007.
Children will get to see Barney in an animated series featuring "music-filled adventures centered on love, community, and encouragement" in 2024, the company said. Mattel Television and children’s content producer and distributor Nelvana are collaborating on that series. Mattel also announced a "full range" of Barney-related toys, books, clothing and other products for children. For adults, apparel and accessories are in the works, according to the toymaker.with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences," Josh Silverman, Mattel’s chief franchise officer and global head of consumer products, said in the news release.
The move is part of Mattels’ recent efforts to "mine the incredible depth and breadth of its IP portfolio to relaunch heritage franchises," the company said in the release. In the company’s most recent earnings release, CEO Ynon Kreiz Mattel was "well-positioned to continue executing our multi-year strategy to grow our IP-driven toy business and expand our entertainment offering."
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
'Barney' Animated Reboot Coming in 2024The series is part of a large rollout of new 'Barney' content from Mattel.
Read more »
Barney is back: Mattel gives its nostalgic purple dinosaur an animated makeoverMattel is relaunching its Barney franchise through a series of television, film and YouTube videos to be followed by toys, books, clothing and accessories.
Read more »
Mattel Reveals First Look at Barney RelaunchA children's icon is getting a brand new look, as today Mattel revealed the first look at its [...]
Read more »
‘Barney’ Franchise Getting Relaunch From Mattel With New Animated Series Set For 2024Mattel is doing a full overhaul in relaunching Barney the dinosaur with a new animated preschool TV series set to debut worldwide in 2024 as well as a comprehensive revitalization which will also s…
Read more »
Mattel to Relaunch Barney Franchise With New Animated Series, Films, MerchandiseMattel has announced plans to relaunch the Barney franchise with a new slate of content as well as toys and merchandise. The relaunch will kick off with a reimagined animated series, which is set t…
Read more »
Mattel to Relaunch Barney, First Look Image RevealedMattel has announced that it will be relaunching Barney, the iconic children's franchise that exploded in popularity in the 1990s.
Read more »