After dominating the game of college football, Barry Switzer is now helping OU in the game that is name, image and likeness.
OU joins an ever-growing list of schools with at least one NIL collective. The known total is nearing four dozen.
The answer: Fans donate to 1Oklahoma, and the collective program then disburses those funds to athletes. How much athletes receive is based on how much they work with partnered nonprofit organizations. The partnered nonprofits benefit from the promotion, while the athletes are compensated for their time by 1Oklahoma's donor-generated funds. The collective program will also have a portal that will detail the transactions.
Despite exclusively working with OU athletes, 1Oklahoma doesn't directly work with the university. All NIL deals must be approved by OU compliance, but 1Oklahoma is its own entity. Those nonprofit organizations range from children's hospitals to pet rescue shelters to sober living homes.
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