Imagine your Gunne Sax catalog refashioned.
While modesty is at the core of Hay's design, Spring 2023 ushered in something new for the brand — like with the white mesh speckled with black stars on a short princess-sleeve top, paired with a ruffled maxi skirt of the same fabric, or with the oversized blazer left open to reveal a dainty bikini top, matched with a pair of sparkly mesh trousers.
"I started thinking about Gunne Sax, because I've so Laura Ashley'd myself out that I was like, 'Let's go into this more '70s kind of vibe," the designer told after the show. "I was appalled by how I continually make such frumpy garments, and I thought, the only thing I can do is try to do something sexy, show more skin and make it sexy… or whatever."
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