Pubs are looking for ways to try and keep spiralling costs down, particularly during the quieter month of January.
The Rose and Crown in Wolverhampton is one pub reducing its hours in JanuaryWest Midlands-based Mitchells and Butlers are among chains that are looking to make savings, particularly in January when trade is traditionally a little low.
Those attending the popular weekly quiz night on a Thursday night have been told to get there half an hour earlier throughout January in order to allow for the earlier closing time of 10pm. Woodsetton-based Holden’s Brewery is introducing a special offer on some beers for January and February in a bid to encourage drinkers into its pubs. National sales manager Phil Britton said January would be a tough month and Holden’s would be evaluating trade in the first couple of weeks. Currently not reduction in hours is planned.
Wetherspoons will also be cutting the price of coffee and soft drinks across 810 pubs to 99p. Mr Martin said: “Department stores and shops hold their sales in January, so it is the perfect time to have a sale in the pub too. The range of drinks and food on sale in the pub is aimed at suiting a wide variety of tastes. This year we have included our biggest selection of low and non-alcoholic drinks. I believe that the January sale will prove popular with our customers.
“Extending the freeze on beer duty will inject a much-needed flurry of festive cheer for our brewers and pubs but times are still incredibly tough,” she said.
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