“We are sleepwalking into a media landscape where UK kids are culturally swamped,” the BBC Children’s boss warned today, as she urged government lobbying and “radical”…
One idea floated by Hidalgo at today’s Westminster Media Forum was extra incentives linked to shows that prove “enhanced cultural relevance,” which would go beyond the current tax credit set-up and “bring IP and productions” back to the nation. A BFI-managed Young Audiences Content Fund ran for three years but was closed in February 2022 to much chagrin from the sector.
Hidalgo provided research to back up her claims of an “explosion in choice,” which showed that the number of TV shows available to UK kids has doubled over the past decade to 1,500, most of which are on pay-TV channels and streaming platforms. “We are sleepwalking into a media landscape where UK kids are culturally swamped and where we never regain our strength and capacity to create great kids content,” said Hidalgo, who
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