Beauty Chain Ulta Sent a Seriously Tone-Deaf Article Referencing Late Designer Kate Spade

Ulta continues to face criticism for the insensitive newsletter they sent to members earlier this week.

I think they knew exactly what they were doing. Why else would they phrase it that way?! Be betterUlta Beauty responded to comments hoping to smooth things over with their loyal customers. “This was a very upsetting, but human mistake,” theyon Twitter. “At Ulta Beauty, we believe in owning and learning from our mistakes. We’ll work together to ensure something like this doesn’t happen again.”

If you or someone you know is considering suicide, please contact the National Suicide Prevention Lifeline at 1-800-273-TALK , text “STRENGTH” to the Crisis Text Line at 741-741 or go to

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