Beauty road test: do Australian makeup brands wear better in challenging climates?

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Beauty road test: do Australian makeup brands wear better in challenging climates?
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From primer to SPF to cleansers, local brands claim to work well in harsh sun and humidity. We put nine products to the test

Some Australian beauty brands sell themselves as cleaner, greener makeup; others say they are formulated to withstand Australia’s harsh weather.Some Australian beauty brands sell themselves as cleaner, greener makeup; others say they are formulated to withstand Australia’s harsh weather.Wed 8 Feb 2023 14.00 GMTnce upon a time, I only ever had one expectation of my beauty products: that they work. But my purchasing power now relies on factors besides efficacy.

I am not the only consumer with multiple considerations. Research from IBISWorld shows there has beenThese smaller niche brands are capitalising on two big changes in beauty: the first is increasing demand for “healthy” and ethical beauty products; the second is the rise of skincare makeup hybrids that promise high performance.Many indie Australian beauty brands are cruelty-free, organic or both, and plenty list local botanical ingredients.

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