From AI-generated hair care packaging to biodegradable paper scent samples, creative solutions abounded at Luxe Pack Monaco.
It was a season of firsts for the trade show, which ran from Oct. 2 to 4 in Monte Carlo, Monaco. One was the advent of a direct Paris-to-Monaco TGV train running specially for Luxe Pack-goers. Another was the new Luxe Home section, dedicated to interiors.The Grimaldi Forum, the venue near the Mediterranean Sea where the event was held, attracted 10,420 attendees, up 10.5 percent on-year. This session, it was palpable that green was not just a theme, but a reality.
As customers are investing less in custom tooling today than in the past, HCT tooled some creations itself, such as new refillable cosmetics Hush Jars, including one version with an aluminium cap and base. “It will click. You can play with it, because it goes very fast,” said Maurin, about the spin. “So you use the thread as a new design element. With a tiny detail like that, we will expand our line and add something unique.”
But that’s by no means stopping innovation. Bakic was introducing at Luxe Pack an AI-created packaging line. For it, the company’s designers were trained to become prompt engineers as part of Bakic’s ideation and design creation process. The narrative for the line, called Building Blocks, was “cyberpunk,” “Gotham city” and “urban-style hair care.” Each linear HTP bottle, in saturated colors proposed by AI, snaps together and can be customized.“Dow has an ambition to produce 3 million metric tons of circular or sustainable polymers by 2030,” said Imran Munshi, global market segment leader consumer applications at Dow.
Cosmogen featured its patented Paper Stick, created from 78 percent FSC paper that is wholly recyclable and can be used with solid formulas, such as lipstick or deodorant stick. This comes in 15-ml. and 45-ml. versions. Users rotate the bottom of the packaging to make the tube of product descend inside.
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