The brand’s at-home facial device, which combines vacuum technology with microdermabrasion and blue light therapy, is dubbed the GloFacial.
Despite the price, industry sources expect it to reach a sales volume of $30 million in its first 12 months on the market. For O’Banion, the benefits are also in the tool’s replenishable nature.
“It’s like a vacuum for my pores, and it’s also infusing my skin with plumping hyaluronic acid and clarifying salicylic acid,” she said, adding that the brand was developing more concentrates targeted to different skin concerns. The device also fits into O’Banion’s broader strategy for the business, one that has allowed her to play across several categories at once, from skin care to hair care to tools for face, body and scalp.. We are in tools, topicals and hair care. Our dry shampoo is starch free and alcohol free, and then we have a rockstar skin care business with our retinol and vitamin C. Our tools are in skin care and hair care.
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