Christian Nodal & BeckyG teamed up with StJude for the 'Esta Camiseta Salva Vidas' t-shirt campaign
Originally launched in December 2017, the This Shirt Saves Lives campaign has reached more than 1 billion people online and led to thousands of St. Jude donors, with more than 350 artists across all genres wearing the shirts. Those contributions are key to St. Jude, whose mission is to defeat childhood cancer and other life-threatening diseases and which does not bill families for treatment, travel, housing or food.
“Grounded on the influence of the Latinx community in every aspect of American life, the shirt ‘Esta Camiseta Salva Vidas’ came as a natural integration to a viral movement embraced by St. Jude supporters throughout the entertainment community,” said Rick Shadyac, president and CEO for ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital.
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