Utah-based Overstock, which recently saved the Bed Bath & Beyond name from extinction, on Tuesday unveiled the Bed Bath & Beyond U.S. site.
Marking the site launch, and related mobile app, Bed Bath & Beyond is offering promotions and special deals to customers, such as a 25 percent off welcome coupon for mobile shoppers, as well as new loyalty programs, including the Welcome Rewards, set to merge preexisting initiatives at both Overstock and Bed Bath & Beyond.industry,” Johnson said.
In June, the firm won a bid for Bed Bath & Beyond’s key assets, including the former retailer’s website, domain names, database and loyalty-program data for $21.5 million. Set to benefit from adopting one of the most famous names in U.S. retail history, Overstock tested the waters with a new Canadian site currently operating under the Bed Bath & Beyond domain.
“The acquisition of the Bed Bath & Beyond brand is the beginning of a new phase of growth for us,” Johnson told WWD in an“The successful launch and early performance of our Bed Bath & Beyond business in Canada has been encouraging. The Bed Bath & Beyond brand is strong. In Canada, customers want to buy — and are comfortable buying — from the new Bed Bath & Beyond website,” he added.
“I think it’ll largely feel like the similar experience. So we have been adding more bed and bath product and kitchen product over the last year. And since we were announced as the stalking horse in the bankruptcy [Bed Bath & Beyond process], we’ve now added more than 500,000 products, most of them kind of Bed Bath & Beyond-related,” he said.The new Bed Bath & Beyond mobile App.“I think it’s a wait-and-see.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Overstock breathes life into Bed Bath & Beyond with rebranded websiteOverstock.com Inc. has completed its rebrand with the launch of the "new" Bed Bath & Beyond website -- bedbathandbeyond.com -- in the U.S. on Tuesday.
Read more »
Bed Bath & Beyond officially closed in Columbia Heights – Burlington Coming - PoPville3100 14th Street, NW A tipster reported to me last month: 'Burlington is taking over the Bed Bath and Beyond Space in Columbia Heights -- they won the rights in a real estate bankruptcy auction.' The Washington Business Journal reported: 'Burlington to replace Bed Bath & Beyond in Columbia Heights' Stay tuned.
Read more »
Ryan Cohen faces Bed Bath & Beyond lawsuit over emoji-fueled rallyMeme-stock hero Ryan Cohen faces Bed Bath & Beyond shareholder lawsuit over emoji-fueled rally
Read more »
Former Bed Bath & Beyond investor Ryan Cohen must face emoji-inspired shareholder suitA U.S. judge has ruled that former Bed Bath & Beyond investor Ryan Cohen can be sued by investors over a tweet he posted featuring an emoji that seemed to indicate an endorsement of the home goods retailer before it declared bankruptcy earlier this year.
Read more »
Bed Bath & Beyond is back from the dead | CNN BusinessA month after Overstock.com announced it bought Bed Bath & Beyond’s brand out of bankruptcy, the company has dumped its name and morphed its website and app.
Read more »