The World Cup hosts Qatar want Fifa to stop the sale of beer at the eight tournament stadiums, according to reports
and that discussions are ongoing between Fifa and Budweiser. A decision is expected on Friday but it is believed beer could be banned from all stadiums.
Budweiser remains one of Fifa’s key partners and if it is denied the opportunity to sell beer or to have any visibility at the World Cup matches, then football’s governing body would be in breach of a multi-million dollar contract.In response to the request to move its outlets, AB InBev told Sky News: “AB InBev was informed on 12 November and are working with Fifa to relocate the concession outlets to locations as directed.
If the beer ban goes ahead, the only place supporters will be able to drink alcohol will be at a designated fan park, where Budweiser has already revealed a 500ml drink will cost fans the pretty price of £11.60.
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