Find out how your favourite Spotify playlist covers were designed
As the name suggests, *hits different* is a playlist of songs that hit you in a different way."The main challenge here was to connect with Gen Z," Vasava says."We had to use symbols they identified with like emojis. We took the main titles and emotions from the song representing the cover, turning them into stickers. They communicate what they feel and can be as complex as any other form of language.
"We've done lots of projects with Spotify," Vasava says, and each presents its own fun and unique challenges."We have to connect with the audience listening to the music in a visual way, and also get new listeners interested. They're projects where we can explore different styles, and it’s fun to reach people in a unique way every time."
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