Ben Affleck starred in this year's Dunkin' Donuts Super Bowl commercial where the actor serves up a surprise to customers at a drive-through line in Medford. In case you missed it, and the dozens of others, here's a rundown of this year's ads.
Big name advertisers from Netflix to Google paid as much as $7 million for a 30-second spot during the 2023 Super Bowl, seeking to capture the attention of the roughly 100 million viewers who tune in each year.
To get the most out of those millions, many advertisers released their ads days ahead of the big game to maximize publicity. Ram spoofed ads for erectile dysfunction in a commercial for its Ram 1500 REV electric pickup by showing drivers worried about “premature electrification.” In another ad that hits close to home, Ben Affleck works a drive-through window at a Dunkin' Donuts in Medford, shocking customers. The tables turn soon after when his wife, Jennifer Lopez, surprises him in the car line.
In case you missed the dozens of ads this year, below is a list. (Plus, you can see NPR's ranking of the best, worst and weirdest ads
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