Ben Cohen and Jerry Greenfield attack deal that could lead to sale of the ice-cream in occupied West Bank
“That agreement gave authority over the social mission to the independent board of Ben & Jerry’s,” Cohen said in an interview with US network MSNBC on Sunday night. “Unilever has usurped their authority and reversed the decision that was made and we can’t allow that to happen, we can’t sit idly by.Greenfield said the “social mission” agreement “lasts in perpetuity … and must be respected”.
Ben & Jerry’s independent board had announced that it would not renew a licence with AQP, which made and distributed the ice-cream in Israel, East Jerusalem and the West Bank, when it expired at the end of the year. It said sales of its products in the occupiedThat led Zinger to sue Unilever. That lawsuit was settled upon the sale of the licence.
“The company’s core values of advancing human rights and dignity, supporting social and economic justice for historically marginalised communities … are integral to Ben & Jerry’s identity,” the lawsuit filed in New York said. It warned that “without this court’s intervention, the independence of Ben & Jerry’s board of directors will be lost, and the company’s brand integrity … forever tarnished”.
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