First it was Wendy’s, now Berkshire Hathaway’s Dairy Queen is looking to Australia as a new market.
| Berkshire Hathaway-owned fast food chain Dairy Queen is exploring options to set up a franchise in Australia, following other US fast food brands such asDairy Queen chief executive Troy Bader said Australia was a logical market for expansion, but that more work needed to be done on the cost of logistics and consumer tastes. “Certainly, Australia is one of the markets that we think there’s a big opportunity there, we need to understand the opportunity, though,” Mr Bader said.
Berkshire Hathaway, founded by investor Warren Buffett and Charlie Munger, has owned Dairy Queen for 26 years. It has demonstrated strong sales with three straight record years. The company, which serves both hot and cold food, boasts the caramel apple pie blizzard as its No.1 bestseller, has already expanded into China and South-East Asia.“Anytime you go into a new region, we have to look at supply chain challenges, you have got to look at consumer affinity for the brand,” he said. “We want to be looking at whether or not we can extend or be able to leverage other supply chains and vendors in those markets.
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