Berlin Fashion Week reboots with physical events with niche highlights without big trade fairs.
Free from the fairs, Berlin Fashion Week was scheduled from Sept. 6 to 12, between Berlin Photo Week, the international literature festival and Berlin Art Week, to potentially benefit from new audiences and convergence with other disciplines. Some 13 different formats centered on business-to-consumer dialogue. This time, the traditionally hard-to-navigate, convoluted schedule turned out to be the ideal set-up to for a myriad of niche proposals.
The salon established itself as the go-to showcase for German design over the past seasons and presented 35 designers dedicated to sustainable conduct, transparency and circularity, among others brands like artisanal jeweler Anna Auras, handbag label Lutz Morris and Rianna + Nina, a clothing brand that revamps vintage luxury materials.
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