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of Blue Ivy Carter's name to rest -- and she's bringing up the 7-year-old's position as a"cultural icon" to do it. star initially filed to trademark"Blue Ivy Carter" in 2012, weeks after her daughter was born, to launch a series of products. However, a woman named Veronica Morales has challenged that application, citing her own trademark on"Blue Ivy," the name of her wedding planning company.
The documents reportedly state,"Blue Ivy Carter is a cultural icon who has been described as a 'mini style star' and has been celebrated for her 'fashion moments' over [sic] the years… Her life and activities are followed extensively by the media and the public." "Blue Ivy Carter has achieved a significant amount of fame, particularly at such a young age...She also has a noted and well-chronicled interest in fashion," the docs reportedly continued."Given these factors, Blue Ivy Carter is capable of and interested in becoming the face of a brand... For this reason, the factual context demonstrates that BGK filed the Application with the intent to build a brand around Blue Ivy Carter and her public reputation and renown.
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