Influence of the ‘culture shaper’ is a potential goldmine for the jeans brand, but effect won’t last forever, say observers
Beyoncé has championed double denim, also known as the ‘Canadian tuxedo’, earlier on in her career including on 2014’s On the Run tour.Beyoncé has championed double denim, also known as the ‘Canadian tuxedo’, earlier on in her career including on 2014’s On the Run tour.
Beyoncé is also endorsing double – or, going by her lyrics, quadruple – denim. She posted an image on Instagram of her wearing a pair of jeans with denim shirt and a denim bag. The Instagram account @databutmakeitfashion, which covers consumer behaviour in relation to style,Double denim – sometimes known as the Canadian tuxedo – has long been a divisive look. It’s either seen as the epitome of bad taste or perfect cowboy style. It’s the latter that Beyoncé is leaning into.
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