Vegan leather accessory, named-checked on new album Renaissance, reflects singer’s preference for endorsing black-owned brands
’s artwork, Beyoncé also released a series of portraits, with outfits designed by brands including Schiaparelli, Gucci, Mugler and Rick Owens – brands which have benefited from her endorsement. Luxury store Flannels report that Mugler has seen double-digit growth since the release.
“Beyoncé isn’t afraid to be experimental in her style and look,” said Natalie Dickson, Flannels’ head of luxury women’s brand partnerships. “That’s something that we see with Flannels customers, who have this new understanding of ‘luxury’ – it’s more about a feeling and what that brand’s cultural relevance is.
And there is a key difference, Alemoru said: “Telfar … has an ethos that fits Beyoncé’s black capitalist mantras of diverting the community’s money towards black-owned things.”images also feature less well-known designers including Australian Bethany Cordwell and London-based Luis De Javier and Melissa Simon-Hartman.Simon-Hartman – who designed a dress made from garlands of gold foil flowers for the star – said her “phone has not stopped pinging with Instagram alerts”.
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