Beyond Meat revenue plunges amid fall in demand for plant-based food
But it has launched an ad campaign to better explain its"clear and simple" manufacturing process and highlight the products' health credentials, he added.
"We're going to be much more aggressive in our marketing," Mr Brown said."It is an education issue. The facts are there. The health benefits of our products are very strong."He said the company has reached out to some competitors to discuss working together on ads to help change perceptions about plant-based food.Company 'testing' price cuts
The company forecast its 2023 revenue to be between $360m and $380m , compared with prior expectations of as much as $415m . Beyond Meat has been"testing" price cuts to attract customers by offering its core products at a price point at or below their animal protein equivalent., but those products are not available in the US.In October last year Beyond Meat said it would cut jobs to save around $39m in costs.
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