This Sunday marks the birthday of two iconic figures: Selena, the “Queen of Tejano,” and Frida Friday ATX, and we will be partying appropriately.
aka the parent company of Frida Friday, says she started FFATX around six years ago as an intentional space for women of color, which she felt was lacking in Austin. “As the years have passed,” Tunchez says, “I’ve expanded the mission of Frida Friday and all Las Ofrendas events to align with my vision of creating truly intersectional spaces.” Efforts to center and hire all BIPOC and queer creators – such as DJs, vendors, performers, and staff – represent that expansion of Tunchez work.
Both Tunchez and Pudrido share a love for Selena, born of what she represented to them as Latinx Texans. In many ways, Tunchez’s relationship with Selena is a blueprint for her work with Frida Friday. Being an immigrant child of a Texan mother, she says Selena was the closest she got to seeing a mainstream Latina depiction.
For his performance at Sunday’s celebration, Pudrido aims to harness the Mexican cultural imperative to honor the dead. Selena’s continuing legacy speaks to how important that honor is, he says, and he plans to channel the same spirit used when his family commemorates his late grandmother.
“I love that we’re creating an inclusive intersectional event to celebrate Selena, and that we’re celebrating drag and cultura at the same time,” Tunchez says. “It seems incredibly important for people to have a chance to embrace Queerness and Latinx culture all the time but especially right now, while our communities are under such direct attack.
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