Big Brother, the format that is widely considered to have kick-started the international reality formats business turns 20 today. The show first launched on September 16 1999 on RTL’s Dutch network…
Peter Salmon: The essential DNA is still in the show. You can recognise the show immediately from the grammar and just from the architecture of the show. It’s had many offspring and spawned many imitators that have also been successful, butas a social experiment, it’s very recognisable.
If you look at a lot of North American shows, they are very gamified and competitive, the viewers like a winner and a strategy. They embrace a good competition, look at, it’s a big hit in America but it’s much more competitive than in other markets. Social experiment and entertainment is at the heart of the format, but some versions are all about the talk and the conversation and some are all about strategy. That just says how adaptable the format is.
In Spain, episodes were available on YouTube before they aired on linear, what was the strategy behind this? I gather you’re looking to get it back on air in major territories including France and Australia as well… There is no territory I can’t see it coming back in. I think we’re living in a flatter earth anyway, we’re all aware of each other’s hits and permutations. That word gets around and then you need to figure out the best way of telling the story. In its near-neighbor India , it’s the most successful show on the whole of the Indian sub-continent so why not.thrive in a world of streaming services?
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